Prodity
Consulting, coaching, and partnership for companies ready to level up their product teams, operations, and AI capabilities.
From building your first product org to enabling AI across an existing team, Prodity partners with you on the work that matters most.
Build the systems, rituals, and infrastructure that let product teams do their best work — roadmap processes, stakeholder alignment, and metrics frameworks.
Identify where AI creates real leverage in your product practice — discovery, research, spec writing, prioritization — and build the habits to use it well.
Stand up a product function from scratch or restructure an existing one. Covers hiring, team design, role clarity, and cross-functional collaboration.
1:1 coaching for product managers at any level — from early-career PMs building core skills to senior PMs navigating leadership transitions.
Goldman Sachs, Western Governors University, Clearlink — from zero to fully operational teams.
Led a data-driven redesign of HealthEquity's investment onboarding that transformed activation and grew initial investments by 25%.
Tenures at Goldman Sachs, HealthEquity, Western Governors University, OpenSpace, Clearlink, Teem, and Walmart.
Host of the Product by Design podcast and author of Prodity: Product Thinking newsletter with 1,000+ subscribers.
Kyle Evans is a product management leader with nearly two decades of experience launching products, building teams, and driving outcomes at companies ranging from early-stage startups to Goldman Sachs and Walmart.
He's built product organizations from nothing to fully functional, shipped products used by hundreds of thousands of people, and coached PMs at every stage of their career. He thinks of product work the way he approaches woodworking: with patience, craft, and a willingness to get the details right even when it's hard.
Work with Kyle →A selection of real engagements, with real outcomes — across product strategy, UX, operations, and team building.
The firm's investment products lacked clear differentiation and were losing ground to competitors. Leadership needed both a sharper strategy and better client-facing tools to compete.
A fund portal giving clients visibility into investment options across the firm — and competitors — in one place. Alongside it, an internal pricing tracker enabled rapid response to market shifts. I also led expansion of the product portfolio, launching 3 new mutual funds within 15 months.
A $10B increase in market share in a single year, driven by stronger competitive positioning, new product launches, and a pricing strategy that kept the firm responsive to the market.
A higher-ed platform was struggling with disengaged students and a product organization too slow to respond. Delivery was fragmented, squads lacked clear ownership, and students who fell off the platform rarely came back.
A pilot AI motivational assistant targeting a cohort of 5,000 disengaged students over 6 months, personalizing outreach to reconnect them with their coursework. In parallel, restructured 5 product squads around OKRs and defined product areas — eliminating ambiguity and sharpening focus.
The AI pilot doubled reactivation rates among disengaged students. Squad restructuring increased delivery velocity by 100%. The org moved from reactive to strategic.
Getting meaningful signal from 2.1 million associates across stores, clubs, and corporate offices was overwhelming. Survey data existed, but turning it into action for individual managers was slow, inconsistent, and often didn't happen at all.
An integrated feedback platform spanning survey, concern, and idea channels across all associate groups — processing over 10 million annual responses. Then incorporated AI-powered analysis that automatically surfaced each manager's top three and bottom three focus areas, along with recommended action steps.
Manager analysis time dropped by 50%. Follow-through rates on survey actions improved by 20%. Associate participation increased by 15%, and resolution times for escalated issues fell by 35%.
Analytics showed significant drop-off during investment onboarding — 50% at one step, 75% at another. I combined quantitative data with unmoderated user sessions and interviews to find the friction.
The product was presenting users with three investment guidance modes before they understood their own needs — causing immediate confusion and abandonment.
By simplifying and sequencing decisions, adoption increased 400% and initial investments rose 25%.
Eliminating over two-thirds of the steps in the acquisition funnel would reduce friction enough to meaningfully increase conversions.
We built prototypes, secured buy-in from a resistant telecom partner, and ran a rigorous two-week A/B test with pre-set confidence thresholds to avoid stopping early.
A p-value of 0.01 — well beyond the threshold — with conversions nearly doubling. A proof point that shaped how the team approached experimentation going forward.
The client needed a turnkey IRA rollover solution their advisor network could brand and deploy independently — automating compliance-heavy workflows while giving advisors a seamless, personalized experience.
A white-labeled platform integrating key financial APIs to automate account creation, identity verification, and rollover processing. Added advisor-facing branding tools and compliance-approved automated email campaigns to move prospects through the funnel.
$50M in assets and 5,000 accounts in the first year. Advisor engagement increased by 30%. Manual operations cut by 50% through workflow automation. Recognized as a finalist for a national industry award.
Conversations with CEOs, founders, product leaders, and innovators exploring technology, artificial intelligence, entrepreneurship, and what it takes to build things people love.
Listen wherever you get your podcasts, or stream directly here.
All Episodes on Spotify →Book a 30-minute call to explore where you are and what's possible. No commitment or sales pitch — just a real conversation about product.
We can cover product operations, AI enablement, team building, PM coaching, or anything else on your mind.
Open scheduling page →Not ready to book a call? Send a message with what you're working on and what kind of help you're looking for. I'll get back to you within 1–2 business days.